ProjectGucci Flora 2024 Ad Campaign
Gucci Flora 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Miley CyrusTalent
Tyler MitchellPhotographer
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneFilm Art Direction
Jacob Bixenman and Marcell RévFilm Directors
“Flowers” by Miley Cyrus Written by Miley Cyrus
Michael Pollack
Gregory Aldae Hein Publishing administered by Concord Music Publishing
Warner Chappell Music France
Sony Music Publishing France Courtesy of Columbia Records
Tags
Description
This image from the Gucci Flora 2024 ad campaign features a vibrant yellow perfume bottle as the central hero object. The bottle stands upright, nestled amongst a dense arrangement of white, pink, and yellow wildflowers that fill the foreground. In the background, large white structural lettering stands against a sunlit sky and green hillside. Natural daylight illuminates the scene, highlighting the detailed floral pattern on the perfume label and the delicate textures of the surrounding blossoms.
Style
Vertical, Commercial, Warm, Clean
Industries
Fragrance
Color
Lemon (70%)
Gold (30%)
Background
Garden
Context
Advertising Campaign