ProjectGucci Flora 2024 Ad Campaign
Gucci Flora 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Miley CyrusTalent
Tyler MitchellPhotographer
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneFilm Art Direction
Jacob Bixenman and Marcell RévFilm Directors
“Flowers” by Miley Cyrus Written by Miley Cyrus
Michael Pollack
Gregory Aldae Hein Publishing administered by Concord Music Publishing
Warner Chappell Music France
Sony Music Publishing France Courtesy of Columbia Records
Tags
Description
This still life advertising image for the Gucci Flora 2024 ad campaign features an arrangement of luxury beauty products. A bright yellow Gucci Flora perfume bottle stands centrally among white and pink floral blooms, flanked by a round pink cushion compact, a red lipstick in a gold case, and an open eyeshadow palette. The background reveals a grassy hillside beneath a clear sky with a large white landmark sign visible. Photographed by Tyler Mitchell under natural light, the composition emphasizes pastel tones and botanical textures.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Fragrance
Color
Golden Yellow (40%)
Blush (30%)
Crimson (30%)
Background
Garden
Context
Advertising Campaign