Glad Brand Identity 2023

Description

This photograph features a brand identity project for Glad, showcasing a bright yellow projecting sign mounted to a weathered stone exterior wall. The sign displays large orange custom typography reading GLAD, with smaller corresponding text below. Natural daylight illuminates the scene, highlighting the textures of the plaster and stone building facade. The composition is captured from a low-angle perspective, emphasizing the architectural mounting hardware.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Color

Background

Residential Building

Context

Advertising Campaign