Glad Brand Identity 2023

Description

This photograph features a dark green paper shopping bag positioned diagonally on a textured grey stone surface with strong directional lighting and shadows. The bag displays prominent custom pink typography spelling Glad across the front, accompanied by smaller supplementary text along the bottom edge. Pink fabric handles loop over the top edge, contrasting with the deep green body of the bag. The composition uses a high-angle perspective, emphasizing the clean graphic lines of the packaging design created as part of the Brand Identity project.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Specialty Retailers

Color

Background

Concrete Texture

Context

Advertising Campaign