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BrandGlad
ProjectBrand Identity
Pink Cacao Infusion packaging bag by Glad resting on roasted cacao husks against a solid dark magenta background.

Glad Brand Identity 2023

Associated creatives

VOLTA
VOLTAGraphic Design
Nuno Moreira
Nuno MoreiraPhotography
Arena
ArenaPaper
Fedrigoni
FedrigoniPaper

Tags

pink pouch packagingpink pouchpackaging bagcacao infusion packagecacao infusionglad packagingproduct packaging

Description

This brand identity project for Glad features a light pink product pouch labelled Cacao Infusion Dominican Republic, centered in the frame. The pouch rests upon a textured pile of dark brown roasted cacao husks at its base. The entire arrangement is set against a solid deep magenta background. Bold white typographic overlay spelling GLAD appears across the center of the image. The composition is clean, centered, and highlights the tactile product packaging design.

Style

Vertical, Commercial, Clean

Industries

CPG / Packaged Food

Color

Blush (70%)
Chocolate (30%)

Background

Solid Colour

Context

E-commerce / Product