Glad: Brand Identity
Brand
Date
Aug 2023
Description
The brand identity for Glad focuses on a vibrant, tactile packaging system designed by VOLTA. The project spans various touchpoints, from modular product pouches and chocolate bar wrappers to environmental signage and retail packaging, all united by a consistent graphic language. Photography by Nuno Moreira emphasises the raw textures and earthy tones of the ingredients, using clean, minimalist compositions to elevate the product presentation. The visual system leverages custom typography and precise emboss and deboss techniques on paper stocks supplied by Arena and Fedrigoni, creating a premium feel across both physical and motion graphic applications.
Style
Commercial, Clean, Horizontal
Industries
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