Glad

Aug 2023

The brand identity for Glad focuses on a tactile, material-driven approach to CPG packaging and design. Featuring graphic design by VOLTA and photography by Nuno Moreira, the project explores the interplay between raw, organic textures and clean typography across a variety of applications, from flexible pouches and embossed chocolate bars to architectural signage. The visual system leans into a vibrant color palette, utilizing paper stocks from Arena and Fedrigoni to emphasize the artisanal quality of the products. Throughout the series, the identity is presented through a mix of high-angle commercial photography and dynamic motion graphics that highlight the debossed details and material depth of the collection.

Commercial, Clean, Horizontal

CPG / Packaged Food