Glad Brand Identity 2023

Description

This commercial product photography showcases a green pouch for Glad brand cacao nibs surrounded by a textured bed of loose, dark brown cacao nib fragments. The top-down framing captures the rich organic textures and warm earthy tones of the raw ingredients scattered across the surface. Bold white typography spelling GLAD stands out across the centre of the vibrant green packaging. Photography by Nuno Moreira with graphic design by VOLTA using Arena and Fedrigoni paper.

Style

Horizontal, Commercial, Earthy, Tactile

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Fabric Texture

Context

E-commerce / Product