Glad Brand Identity 2023

Description

This image showcases the colorful brand identity and packaging design for Glad, photographed by Nuno Moreira with graphic design by VOLTA and paper materials by Arena and Fedrigoni. A flat lay arrangement displays multiple textured chocolate wrappers in various rich hues including teal, terracotta, deep red, and brown. Prominent embossed typography spells out the brand name GLAD alongside detailed product descriptions and percentages. The composition highlights tactile paper surfaces, clean typography, and precise debossing techniques under soft, even lighting.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Emboss & Deboss

Industries

CPG / Packaged Food

Color

Background

Paper Texture

Context

Catalogue