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  • ·Gap Spring 2024 Ad Campaign featuring Dapper Dan
BrandGap
ProjectSpring 2024 Ad Campaign
An elderly Black man wearing a denim jacket and fedora stands in front of a wooden fireplace mantel for Gap.

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Joshua Kissi
Joshua KissiPhotographer & Director
Dapper Dan
Dapper DanTalent
Margaret Porter Troupe and Duane Harper Grant
Margaret Porter Troupe and Duane Harper GrantTalent

Tags

elderly black manblack manelderly manman standingdenim jacketblue denim jacketfedora hatblack fedorasunglasses

Description

This portrait from the Gap Spring 2024 ad campaign features Dapper Dan photographed by Joshua Kissi. An elderly Black man stands centered in the frame, wearing a blue denim jacket with contrast collar detailing, dark jeans, a wide-brimmed fedora, and sunglasses. He adopts a poised, steady stance with hands in his pockets. The indoor setting features a rich wooden fireplace mantel with green tiled detailing, flanked by wooden paneling and warm interior lighting. The composition is structured vertically, capturing the full-length figure against the architectural background.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (70%)
Camel (30%)

Background

Living Room

Context

Advertising Campaign