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An elderly Black man wearing a denim jacket and fedora stands in front of a wooden fireplace mantel for Gap.

Gap Spring 2024 Ad Campaign 2024

About

This portrait from the Gap Spring 2024 ad campaign features Dapper Dan photographed by Joshua Kissi. An elderly Black man stands centered in the frame, wearing a blue denim jacket with contrast collar detailing, dark jeans, a wide-brimmed fedora, and sunglasses. He adopts a poised, steady stance with hands in his pockets. The indoor setting features a rich wooden fireplace mantel with green tiled detailing, flanked by wooden paneling and warm interior lighting. The composition is structured vertically, capturing the full-length figure against the architectural background.

Brand

Gap

Project

Gap Spring 2024 Ad Campaign 2024

Keywords

elderly black manblack manelderly manman standingdenim jacketblue denim jacketfedora hatblack fedorasunglasses

Credits

Joshua Kissi
Photographer & Director
Dapper Dan
Talent
Margaret Porter Troupe and Duane Harper Grant
Talent

Styles

VerticalCommercialWarm

Techniques

Natural light

Industries

High Street Fashion

Background

Living Room

Context

Advertising Campaign
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