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BrandGap
ProjectSpring 2024 Ad Campaign
Group portrait of seven diverse models in denim and branded apparel posing around a leather sofa in a wood-paneled room

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Joshua Kissi
Joshua KissiPhotographer & Director
Dapper Dan
Dapper DanTalent
Margaret Porter Troupe and Duane Harper Grant
Margaret Porter Troupe and Duane Harper GrantTalent

Tags

group of seven modelsgroup of modelsseven modelsdenim apparelbranded apparelleather sofa

Description

This image for the Gap Spring 2024 ad campaign features a diverse group of seven models posed in a warm, wood-paneled interior setting with a dark green wall. Foreground subjects are seated on a brown leather sofa while others stand behind a wooden mantelpiece, wearing coordinated denim jackets, hoodies, and button-down shirts featuring prominent branding. The lighting is soft and directional, accentuating the rich textures of the leather, denim, and wood furnishings. Captured by photographer and director Joshua Kissi, the composition highlights a heritage-inspired aesthetic with strong styling.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (50%)
Camel (30%)
Chocolate (20%)

Background

Living Room

Context

Advertising Campaign