Spring 2024 Ad Campaign 2024

Description

This group portrait for the Gap Spring 2024 ad campaign features seven diverse models styled in casual denim apparel, matching jackets, and branded hoodies. A central older man sits comfortably on a brown leather couch wearing a matching denim suit and hat, flanked by seated and standing models in a vintage interior setting with wood flooring and dark green walls. The scene is artfully lit with natural lighting, highlighting the rich textures of denim and leather. Joshua Kissi directed and photographed the campaign, incorporating prominent talent including Dapper Dan, Margaret Porter Troupe, and Duane Harper Grant.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign