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BrandGap
ProjectSpring 2024 Ad Campaign
Older woman with locs and glasses wearing white button-down shirt and draped denim shirt for Gap Spring 2024 campaign.

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Joshua Kissi
Joshua KissiPhotographer & Director
Dapper Dan
Dapper DanTalent
Margaret Porter Troupe and Duane Harper Grant
Margaret Porter Troupe and Duane Harper GrantTalent

Tags

older woman in white shirtolder womanwhite shirtwoman with locsdraped denim shirtgap spring campaign

Description

This portrait from the Gap Spring 2024 ad campaign was photographed and directed by Joshua Kissi. It features an older woman with locs wearing a white button-down shirt with small embroidered details, paired with a dark denim shirt draped across her shoulders and tied in front. She wears round glasses, a watch, bracelets, and rings while posing indoors with a wooden chair in the foreground and decorative furnishings in the background. The vertical composition utilizes natural light and rich textural details to capture an editorial aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Navy (30%)
Beige (20%)

Background

Living Room

Context

Advertising Campaign