Pre-Spring / Spring 2026 POLO MEN'S 2026

Description

This menswear campaign image for Polo Ralph Lauren features three male models posed together against a neutral white studio background. The model in the foreground wears a denim jacket over a white shirt, complemented by accessories. Seated behind them on leather armchairs are two other models dressed in plaid shirts, jeans, and a black cowboy hat. The lighting is clean and bright, accentuating the rugged textures of the denim, leather, and cotton fabrics. Photographed by John Guerrero with hair styling by Dennis Devoy and model Dawson Bray.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign