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Group of dancers in neutral outfits posing in a studio for a Gap ad campaign featuring talent Tyla

Gap Spring 2024 Ad Campaign 2024

About

This image from the Spring 2024 ad campaign for Gap features a diverse group of dancers led by talent Tyla posing in a spacious studio setting. The choreography and styling highlight casual apparel in neutral tones, including white and khaki cargo trousers, crop tops, and layered shirts. Directed by J Lloyd and Charlie Di Placido with creative direction by Calvin George Leung, the composition captures dynamic movement and confident expression. The lighting is bright and clean, accentuating the dancers' choreography and the minimalist wooden and white studio backdrop.

Brand

Gap

Project

Gap Spring 2024 Ad Campaign 2024

Keywords

tylagroup of dancersdancers posingfemale dancersgap campaign dancers

Credits

Calvin George Leung
Creative Director
J Lloyd and Charlie Di Placido
Directors
Sam Roffey
1st Assistant Director
Peter Bishop
Director of Photography
Gary Kent
Steadicam Operator

Styles

HorizontalCommercialWarmClean

Industries

High Street Fashion

Background

Set-dressed

Context

Advertising Campaign
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