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BrandGap
ProjectSpring 2024 Ad Campaign
Group of dancers in neutral outfits posing in a studio for a Gap ad campaign featuring talent Tyla

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

tylagroup of dancersdancers posingfemale dancersgap campaign dancers

Description

This image from the Spring 2024 ad campaign for Gap features a diverse group of dancers led by talent Tyla posing in a spacious studio setting. The choreography and styling highlight casual apparel in neutral tones, including white and khaki cargo trousers, crop tops, and layered shirts. Directed by J Lloyd and Charlie Di Placido with creative direction by Calvin George Leung, the composition captures dynamic movement and confident expression. The lighting is bright and clean, accentuating the dancers' choreography and the minimalist wooden and white studio backdrop.

Style

Horizontal, Commercial, Warm, Clean

Industries

High Street Fashion

Color

Pure White (50%)
Camel (30%)
Jet Black (20%)

Background

Set-dressed

Context

Advertising Campaign