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Dancers performing in a studio with warm lighting for Gap Spring 2024 ad campaign

Gap Spring 2024 Ad Campaign 2024

About

This image captures a dynamic group dance performance inside a professional studio setting for the Gap Spring 2024 ad campaign. Creative directed by Calvin George Leung and directed by J Lloyd and Charlie Di Placido, with choreography by Shay Latukolan, the scene features multiple dancers in motion with expressive gestures. The dancers wear casual apparel including tank tops and shirts, illuminated by warm studio lights that cast soft shadows across the wooden background panels. The choreography emphasizes fluid movement and energy within the frame.

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Set-dressed

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Advertising Campaign