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BrandGap
ProjectSpring 2024 Ad Campaign
Dancers performing in a studio with warm lighting for Gap Spring 2024 ad campaign

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

group of dancersdancers performingdancer in black tank topdancerblack tank top

Description

This image captures a dynamic group dance performance inside a professional studio setting for the Gap Spring 2024 ad campaign. Creative directed by Calvin George Leung and directed by J Lloyd and Charlie Di Placido, with choreography by Shay Latukolan, the scene features multiple dancers in motion with expressive gestures. The dancers wear casual apparel including tank tops and shirts, illuminated by warm studio lights that cast soft shadows across the wooden background panels. The choreography emphasizes fluid movement and energy within the frame.

Style

Horizontal, Commercial, Action, Warm, Grainy

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (30%)
Beige (20%)

Background

Set-dressed

Context

Advertising Campaign