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BrandGap
ProjectSpring 2024 Ad Campaign
Three dancers performing in a studio setting for Gap Spring 2024 ad campaign, featuring Tyla in the center with arms raised.

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

tylatyla dancingwoman dancingwoman with red curly hairwhite tank topgap spring 2024 ad campaign

Description

This image captures a dynamic scene from the Gap Spring 2024 ad campaign featuring artist Tyla flanked by dancers in a studio setting. The central subject, Tyla, wears a white tank top and pants while performing with arms raised, surrounded by supporting dancers in coordinating black and white apparel. The warm, dimly lit studio background features wooden shelving units and soft directional lighting that highlights the movement and energy of the choreography. The composition is horizontally framed with warm colour grading, capturing a candid moment of performance directed by J Lloyd and Charlie Di Placido.

Style

Horizontal, Commercial, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign