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BrandGap
ProjectSpring 2024 Ad Campaign
Tyla wearing a patterned headscarf and white top in Gap Spring 2024 ad campaign

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

tylawoman wearing headscarfwoman in white toppatterned headscarfheadscarfwhite topbeige trouserstrousers

Description

Talent Tyla poses against a seamless white background for the Gap Spring 2024 ad campaign. She wears a patterned headscarf, a loose white top pulled back over her arms, and beige trousers with a white waistband visible. The styling is minimalist, captured with clean studio lighting that highlights her pose. Creative direction is led by Calvin George Leung, with directors J Lloyd and Charlie Di Placido, production design by Nicola Bell, and styling by Caroline Newell.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Pure White (50%)
Beige (50%)

Background

White Seamless

Context

Advertising Campaign