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BrandGap
ProjectSpring 2024 Ad Campaign
Group of six dancers in black and white outfits posing dynamically against a light grey seamless background

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

six dancers posingdancers posingsix dancersdancersgroup of dancersblack and white outfits

Description

A group of six diverse dancers pose dynamically against a clean, neutral background for the Gap Spring 2024 ad campaign. The subjects wear coordinated black trousers, black shirts, and white tops under bright studio lighting. The wide horizontal composition highlights the choreography and sharp styling of the commercial project. The minimalist backdrop emphasizes the figures and their coordinated monochrome apparel.

Style

Horizontal, Commercial, Clean

Industries

High Street Fashion

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign