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Group of six dancers wearing black and white outfits posing against a bright seamless white studio background

Gap Spring 2024 Ad Campaign 2024

About

This commercial image for Gap's Spring 2024 ad campaign features talent Tyla alongside a group of dancers striking dynamic poses against a seamless white studio backdrop. The subjects wear coordinated black shirts, tank tops, and cargo trousers under bright studio lighting. The clean composition emphasizes choreography and apparel styling with a minimalist aesthetic.

Brand

Gap

Project

Gap Spring 2024 Ad Campaign 2024

Keywords

group of dancersdancers posingblack and white apparelblack shirtswhite tank topsblack cargo trousers

Credits

Calvin George Leung
Creative Director
J Lloyd and Charlie Di Placido
Directors
Sam Roffey
1st Assistant Director
Peter Bishop
Director of Photography
Gary Kent
Steadicam Operator

Styles

HorizontalCommercialCleanMinimalist

Techniques

Natural light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign