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BrandGap
ProjectSpring 2024 Ad Campaign
Group of six dancers wearing black and white outfits posing against a bright seamless white studio background

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

group of dancersdancers posingblack and white apparelblack shirtswhite tank topsblack cargo trousers

Description

This commercial image for Gap's Spring 2024 ad campaign features talent Tyla alongside a group of dancers striking dynamic poses against a seamless white studio backdrop. The subjects wear coordinated black shirts, tank tops, and cargo trousers under bright studio lighting. The clean composition emphasizes choreography and apparel styling with a minimalist aesthetic.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign