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BrandGap
ProjectSpring 2024 Ad Campaign
Tyla posing in a beige crop top against a white seamless background for Gap Spring 2024 ad campaign

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

tylatyla portraitwoman in beige crop topbeige crop topcrop topbraided ponytailcornrows

Description

Tyla is featured in this portrait for the Gap Spring 2024 ad campaign, directed by Calvin George Leung with styling by Caroline Newell. The talent wears a neutral beige crop top and is captured against a clean white seamless background with soft, even studio lighting. Her hair is styled in intricate cornrows leading into a long ponytail with cascading braids, complemented by silver hoop earrings. The image presents a polished commercial aesthetic with a confident, direct pose.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

High Street Fashion

Color

Beige (70%)
Silver (30%)

Background

White Seamless

Context

Advertising Campaign