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BrandGap
ProjectKids 'Just dance.' 2024 Ad Campaign
Two people wearing matching denim jackets and bucket hats dancing on a polished wooden floor against a white background.

Gap Kids 'Just dance.' 2024 Ad Campaign 2024

Associated creatives

Invisible Dynamics
Invisible DynamicsAgency
Charlie Di Placido
Charlie Di PlacidoDirector
Liz Polley
Liz PolleyAssociate Creative Director
Lottie Markworth
Lottie MarkworthArt Director
Amy Troost
Amy TroostPhotographer
Ysabelle Caps
Ysabelle CapsChoreographer
Jon Heder and Efren Ramirez
Jon Heder and Efren RamirezTalent
Caroline Newell
Caroline NewellStylist
Adam Markarian
Adam MarkarianHair
Holly Silius
Holly SiliusMakeup
Yoko Sakakura
Yoko SakakuraManicurist
Manuka
ManukaCasting
“Canned Heat” by Jamiroquai
“Canned Heat” by Jamiroquai

Tags

two people dancingtwo peoplepeople dancingmatching denim jacketsdenim jacketsdenim bucket hatsbucket hatsdenim outfits

Description

Two individuals are captured mid-dance on a polished wooden floor against a minimalist white backdrop for the Gap Just Dance 2024 ad campaign. Both figures wear matching denim bucket hats and layered denim outfits, combining dark and light washes. The energetic choreography is captured with sharp focus and clean, bright lighting. Amy Troost photographed the campaign with styling by Caroline Newell and art direction by Lottie Markworth. The scene highlights dynamic movement and classic denim styling.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (50%)
Denim (50%)

Background

White Seamless

Context

Advertising Campaign