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BrandGap
ProjectKids 'Just dance.' 2024 Ad Campaign
Child in black beanie, beige overshirt and dark cargo pants posing dynamically on a wooden floor.

Gap Kids 'Just dance.' 2024 Ad Campaign 2024

Associated creatives

Invisible Dynamics
Invisible DynamicsAgency
Charlie Di Placido
Charlie Di PlacidoDirector
Liz Polley
Liz PolleyAssociate Creative Director
Lottie Markworth
Lottie MarkworthArt Director
Amy Troost
Amy TroostPhotographer
Ysabelle Caps
Ysabelle CapsChoreographer
Jon Heder and Efren Ramirez
Jon Heder and Efren RamirezTalent
Caroline Newell
Caroline NewellStylist
Adam Markarian
Adam MarkarianHair
Holly Silius
Holly SiliusMakeup
Yoko Sakakura
Yoko SakakuraManicurist
Manuka
ManukaCasting
“Canned Heat” by Jamiroquai
“Canned Heat” by Jamiroquai

Tags

child dancingchild danceryoung boy dancingboy dancingchildblack beaniebeige overshirtdark cargo pantstan boots

Description

This portrait for Gap's Kids 'Just Dance' 2024 ad campaign features a young child captured mid-dance against a clean studio and wooden floor setting. Photographed by Amy Troost with styling by Caroline Newell and art direction by Lottie Markworth, the subject wears a black beanie, white t-shirt, beige overshirt, dark cargo pants, and tan boots. The energetic staging reflects the playful choreography by Ysabelle Caps under the direction of Charlie Di Placido.

Style

Editorial, Vertical, playful, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (30%)
Camel (40%)
Pure White (30%)

Context

Advertising Campaign