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BrandGap
ProjectKids 'Just dance.' 2024 Ad Campaign
Four children smiling against a plain white background wearing casual jackets and hoodies for Gap Just Dance campaign

Gap Kids 'Just dance.' 2024 Ad Campaign 2024

Associated creatives

Invisible Dynamics
Invisible DynamicsAgency
Charlie Di Placido
Charlie Di PlacidoDirector
Liz Polley
Liz PolleyAssociate Creative Director
Lottie Markworth
Lottie MarkworthArt Director
Amy Troost
Amy TroostPhotographer
Ysabelle Caps
Ysabelle CapsChoreographer
Jon Heder and Efren Ramirez
Jon Heder and Efren RamirezTalent
Caroline Newell
Caroline NewellStylist
Adam Markarian
Adam MarkarianHair
Holly Silius
Holly SiliusMakeup
Yoko Sakakura
Yoko SakakuraManicurist
Manuka
ManukaCasting
“Canned Heat” by Jamiroquai
“Canned Heat” by Jamiroquai

Tags

four children smilingchildren smilingfour childrengroup of childrengap kids ad campaignkids campaign portrait

Description

This image is part of the Gap Kids Just Dance 2024 ad campaign, photographed by Amy Troost and styled by Caroline Newell with art direction by Lottie Markworth. The scene features four children standing together against a clean white backdrop, smiling towards the camera. The subjects wear layered casual apparel including a mustard yellow hoodie with a prominent letter patch, tan jackets, and denim elements. The lighting is bright and even, accentuating the natural textures of the clothing and the candid expressions of the group. Direction was provided by Charlie Di Placido with choreography by Ysabelle Caps for Invisible Dynamics.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Mustard (40%)
Camel (30%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign