Logo
  • Home
  • ·Media
  • ·Gap Just Dance 2024 Campaign Editorial by Amy Troost
BrandGap
ProjectKids 'Just dance.' 2024 Ad Campaign
Group of children and adults seated together on a bench for the Gap Just Dance campaign shot by photographer Amy Troost.

Gap Kids 'Just dance.' 2024 Ad Campaign 2024

Associated creatives

Invisible Dynamics
Invisible DynamicsAgency
Charlie Di Placido
Charlie Di PlacidoDirector
Liz Polley
Liz PolleyAssociate Creative Director
Lottie Markworth
Lottie MarkworthArt Director
Amy Troost
Amy TroostPhotographer
Ysabelle Caps
Ysabelle CapsChoreographer
Jon Heder and Efren Ramirez
Jon Heder and Efren RamirezTalent
Caroline Newell
Caroline NewellStylist
Adam Markarian
Adam MarkarianHair
Holly Silius
Holly SiliusMakeup
Yoko Sakakura
Yoko SakakuraManicurist
Manuka
ManukaCasting
“Canned Heat” by Jamiroquai
“Canned Heat” by Jamiroquai

Tags

group of people on benchjon heder efren ramirezgap ad campaignchildren and adultsdenim jacketcasual clothing

Description

A group of diverse children and adults pose together on a white bench inside a school gymnasium for the Gap Just Dance 2024 ad campaign, photographed by Amy Troost with art direction by Lottie Markworth and styling by Caroline Newell. Jon Heder and Efren Ramirez are featured amongst the cast alongside young talent, wearing casual denim jackets and hoodies. The natural lighting highlights the wooden flooring and the blue wall padding behind the group, complemented by the brand logo in the bottom corner.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Royal Blue (50%)
Jet Black (30%)
Pure White (20%)

Background

Gym

Context

Advertising Campaign