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BrandGap
ProjectKids 'Just dance.' 2024 Ad Campaign
Three children laughing on a bench against a white background for the Gap Just dance ad campaign.

Gap Kids 'Just dance.' 2024 Ad Campaign 2024

Associated creatives

Invisible Dynamics
Invisible DynamicsAgency
Charlie Di Placido
Charlie Di PlacidoDirector
Liz Polley
Liz PolleyAssociate Creative Director
Lottie Markworth
Lottie MarkworthArt Director
Amy Troost
Amy TroostPhotographer
Ysabelle Caps
Ysabelle CapsChoreographer
Jon Heder and Efren Ramirez
Jon Heder and Efren RamirezTalent
Caroline Newell
Caroline NewellStylist
Adam Markarian
Adam MarkarianHair
Holly Silius
Holly SiliusMakeup
Yoko Sakakura
Yoko SakakuraManicurist
Manuka
ManukaCasting
“Canned Heat” by Jamiroquai
“Canned Heat” by Jamiroquai

Tags

three children laughingchildren laughingthree childrenlaughing childrengap ad campaignkids fashion campaign

Description

Three children are captured laughing together while seated on a metal bench against a plain white studio background for the Gap 'Just dance.' 2024 ad campaign. The child on the left wears a yellow hooded sweatshirt with dark trim, the central child wears a pink and burgundy striped rugby shirt with blue jeans, and the child on the right wears a denim jacket over a hoodie and cargo jeans. Photographed by Amy Troost with art direction by Lottie Markworth and styling by Caroline Newell.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

High Street Fashion

Color

Mustard (30%)
Magenta (30%)
Denim (40%)

Background

White Seamless

Context

Advertising Campaign