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BrandGap
ProjectKids 'Just dance.' 2024 Ad Campaign
Child in pink and black windbreaker and cargo pants dancing against a white wall with blue curtains.

Gap Kids 'Just dance.' 2024 Ad Campaign 2024

Associated creatives

Invisible Dynamics
Invisible DynamicsAgency
Charlie Di Placido
Charlie Di PlacidoDirector
Liz Polley
Liz PolleyAssociate Creative Director
Lottie Markworth
Lottie MarkworthArt Director
Amy Troost
Amy TroostPhotographer
Ysabelle Caps
Ysabelle CapsChoreographer
Jon Heder and Efren Ramirez
Jon Heder and Efren RamirezTalent
Caroline Newell
Caroline NewellStylist
Adam Markarian
Adam MarkarianHair
Holly Silius
Holly SiliusMakeup
Yoko Sakakura
Yoko SakakuraManicurist
Manuka
ManukaCasting
“Canned Heat” by Jamiroquai
“Canned Heat” by Jamiroquai

Tags

child dancingchildpink and black windbreakerpink windbreakerwindbreakercargo pantsdenim cargo pants

Description

This image from the Gap Kids 'Just Dance.' 2024 ad campaign, directed by Charlie Di Placido and photographed by Amy Troost, captures a child in mid-dance pose. The young subject wears a vibrant pink and black windbreaker with the brand logo across the chest, paired with light wash denim cargo pants and black sneakers. The background features a stark white wall beside deep blue velvet curtains on a wooden floor. The clean lighting and playful composition highlight the dynamic energy of the campaign.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Hot Pink (50%)
Jet Black (30%)
Medium Grey (20%)

Background

White Seamless

Context

Advertising Campaign