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BrandGap
ProjectKids 'Just dance.' 2024 Ad Campaign
Young red-haired girl wearing beige jacket and blue jeans dancing against white studio background

Gap Kids 'Just dance.' 2024 Ad Campaign 2024

Associated creatives

Invisible Dynamics
Invisible DynamicsAgency
Charlie Di Placido
Charlie Di PlacidoDirector
Liz Polley
Liz PolleyAssociate Creative Director
Lottie Markworth
Lottie MarkworthArt Director
Amy Troost
Amy TroostPhotographer
Ysabelle Caps
Ysabelle CapsChoreographer
Jon Heder and Efren Ramirez
Jon Heder and Efren RamirezTalent
Caroline Newell
Caroline NewellStylist
Adam Markarian
Adam MarkarianHair
Holly Silius
Holly SiliusMakeup
Yoko Sakakura
Yoko SakakuraManicurist
Manuka
ManukaCasting
“Canned Heat” by Jamiroquai
“Canned Heat” by Jamiroquai

Tags

child dancingchildred haired childgirl dancingbeige jacketdenim jeanswhite t shirtsneakers

Description

This image from the Gap Kids Just Dance 2024 ad campaign features a young child with red hair captured in a joyful dancing pose. She wears a beige jacket layered over a dark denim top, a white t-shirt, blue denim jeans, and sneakers. The setting combines a crisp white backdrop with a polished wooden floor marked with blue and white game lines, alongside a rack holding several basketballs. Photographed by Amy Troost with art direction by Lottie Markworth and styling by Caroline Newell, the composition reflects a vibrant commercial style.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Camel (30%)
Denim (50%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign