Gap Holiday 2025 Ad Campaign 2025

Description

This portrait from the Gap Holiday 2025 ad campaign was photographed by Bjorn Iooss with creative direction by Bethany Vargas. The image features a smiling young child in the foreground wearing a cream cable knit sweater and dark denim jeans. The child is positioned centrally with an excited expression and open hands. In the background, a group of individuals are seated against a clean white backdrop, wearing assorted colorful knitwear including a striped sweater and a yellow scarf. The composition employs soft studio lighting and a clean aesthetic.