Gap Holiday 2025 Ad Campaign 2025

Description

This studio portrait features a woman seated gracefully against a clean white seamless backdrop, captured for the Gap Holiday 2025 ad campaign. She wears a relaxed-fit grey ribbed knit sweater paired with white socks and light-colored footwear. Her dark hair is styled in a voluminous retro updo, complementing her neutral makeup and direct gaze. The lighting is soft and even, highlighting the tactile texture of the knitwear and creating a minimalist aesthetic. Photography by Bjorn Iooss with creative direction by Bethany Vargas.

Style

Horizontal, Commercial, Clean

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign