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BrandGap
ProjectHoliday 2025 Ad Campaign
Group of diverse people in winter apparel singing and gesturing against a bright white background for Gap Holiday 2025 campaign.

Gap Holiday 2025 Ad Campaign 2025

Associated creatives

Bethany Vargas
Bethany VargasCreative Director
Bjorn Iooss
Bjorn IoossPhotographer

Tags

group of people singingpeople singinggroup singingwinter apparelknit sweatergap holiday campaign

Description

This image for Gap's Holiday 2025 ad campaign, photographed by Bjorn Iooss with creative direction by Bethany Vargas, features a diverse group of individuals in cozy winter apparel. The subjects are captured mid-performance with expressive faces and open gestures, wearing knit sweaters, turtlenecks, and scarves against a minimalist white backdrop. The composition is bright and energetic, highlighting rich textures of wool and denim. The lighting is clean and even, accentuating the candid emotion and warm spirit of the holiday season.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign