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ProjectHoliday 2025 Ad Campaign
Smiling woman in white beanie and cream sweater with a group of people for a Gap holiday campaign.

Holiday 2025 Ad Campaign 2025

Associated creatives

Bethany Vargas
Bethany VargasCreative Director
Bjorn Iooss
Bjorn IoossPhotographer

Tags

woman in white beanie and cream sweaterwoman in white beaniewhite beaniecream sweaterwoman in cream sweatersmiling womangroup of peoplepeople cheering

Description

This portrait for the Gap Holiday 2025 ad campaign captures a joyful group of diverse people laughing and posing together against a plain background. A smiling woman wearing a white ribbed beanie and a cream knit sweater stands centrally, framed by surrounding figures in colourful winter apparel. Photographed by Bjorn Iooss with creative direction by Bethany Vargas, the image employs clean studio lighting to highlight textures like wool knitwear and denim. The candid energy and expressive movement reflect a celebratory, warm holiday spirit.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (50%)
Denim (30%)

Background

White Seamless

Context

Advertising Campaign