Gap Holiday 2025 Ad Campaign 2025

Description

A large and diverse group of people stand on white tiered steps against a seamless white background, captured in a campaign portrait for Gap's Holiday 2025 advertising project. Photographed by Bjorn Iooss with creative direction by Bethany Vargas, the subjects wear layered winter clothing including knit sweaters, scarves, beanies, and denim jeans. The individuals display expressive, engaged faces with open mouths as if singing or performing together in unison. The composition is arranged in staggered rows across the platforms, creating depth and a sense of community. The lighting is bright and even, highlighting the textured fabrics and neutral colour palette of the apparel.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign