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Brand
Gap
ProjectHoliday 2025 Ad Campaign
Group of diverse people smiling and dancing in knit sweaters against a plain white studio background.

Gap Holiday 2025 Ad Campaign 2025

Associated creatives

Bethany Vargas
Bethany VargasCreative Director
Bjorn Iooss
Bjorn IoossPhotographer

Tags

diverse group of people dancingdiverse grouppeople dancinggroup of peopleknit sweatersknitwear

Description

This image from the Gap Holiday 2025 ad campaign, photographed by Bjorn Iooss with creative direction by Bethany Vargas, features a lively group of diverse individuals smiling and dancing in a studio setting. The subjects are dressed in cozy autumn and winter knitwear, including cable-knit sweaters, striped turtlenecks, and scarves in warm and neutral tones. The composition captures candid, joyful expressions against a clean white seamless background with soft, even lighting.

Style

Vertical, Commercial, playful, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (40%)
Chocolate (30%)
Navy (30%)

Background

White Seamless

Context

Advertising Campaign