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Brand
Gap
ProjectHoliday 2025 Ad Campaign
Smiling blonde woman wearing a bright red beanie and a blue scarf pulled up around her neck against a grey background

Gap Holiday 2025 Ad Campaign 2025

Associated creatives

Bethany Vargas
Bethany VargasCreative Director
Bjorn Iooss
Bjorn IoossPhotographer

Tags

woman in red beanie and blue scarfwoman in red beaniered beanieblue scarfsmiling blonde womanblonde womanwoman smiling

Description

This commercial image for the Gap Holiday 2025 ad campaign features a smiling blonde woman with her eyes closed, wrapped in warm winter apparel. She wears a vibrant red ribbed beanie and pulls a thick blue knitted scarf up around her face, layering it over a striped sweater and a blue coat. The portrait is captured against a neutral grey studio backdrop with soft, even lighting that highlights the textures of the knitwear. Creative direction was led by Bethany Vargas with photography by Bjorn Iooss.