Puma PUMA x Madhappy Collaboration 2025

About

Lila Moss is featured in this campaign portrait for the PUMA x Madhappy collaboration. She is captured in a dynamic crouching pose, wearing a light blue knit sweater with dark contrasting sleeve panels and white Puma sneakers with patterned socks. The setting is a minimalist white studio backdrop, creating a clean and modern aesthetic. The lighting is bright and even, highlighting the textures of the apparel and the subject's blonde hair.