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Brand
Puma
ProjectPUMA x Madhappy Collaboration
Lila Moss in a light blue sweater and white sneakers crouching against a white background for PUMA x Madhappy

Puma PUMA x Madhappy Collaboration 2025

Associated creatives

Lila Moss
Lila MossModel
Madhappy
MadhappyPhotographer
Lila Moss
Lila MossTalent

Tags

lila mosslila moss crouchinglila moss portraitwoman crouchingwoman in blue sweaterlight blue sweaterblue sweaterwhite sneakerspuma sneakers

Description

Lila Moss is featured in this campaign portrait for the PUMA x Madhappy collaboration. She is captured in a dynamic crouching pose, wearing a light blue knit sweater with dark contrasting sleeve panels and white Puma sneakers with patterned socks. The setting is a minimalist white studio backdrop, creating a clean and modern aesthetic. The lighting is bright and even, highlighting the textures of the apparel and the subject's blonde hair.