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BrandFox Sports
ProjectBrand Identity
Outdoor city wall plastered with vibrant yellow and dark blue posters displaying bold typographic tournament branding.

Fox Sports Brand Identity 2024

Associated creatives

THRU
THRUVisual Identity and Design System
David Rinman
David RinmanVisual Identity and Design System
THRU
THRUMotion
Ricardo Rey
Ricardo Rey3D
Facundo Capece
Facundo Capece

Tags

poster campaignposterbranding posterstypographic postersoutdoor advertisingadvertising posters

Description

This outdoor image presents a street-level view of a wall covered in posters featuring a high-contrast brand identity design. The posters alternate between vibrant yellow and deep navy blue panels, featuring large, bold typography promoting football tournaments. The layout is captured under natural daylight with a clear sky visible above the urban backdrop. Created for Fox Sports as part of the Brand Identity project, with contributions from THRU, David Rinman, Ricardo Rey, and Facundo Capece.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Football (American)

Color

Golden Yellow (50%)
Navy (50%)

Background

Street

Context

Out of Home (OOH)