Fox Sports

Brand Identity

Brand

Fox Sports

ProjectBrand Identity

Date

Sep 2024

Description

Fox Sports presents a comprehensive brand identity system and broadcast package, developed by THRU, David Rinman, Ricardo Rey, and Facundo Capece. The project establishes a cohesive visual language tailored for major sports coverage, including tournament-specific campaigns like Summer of Stars and Copa America. Utilizing a vibrant yellow and deep navy blue color palette, the identity leans into high-contrast motion graphics and bold, kinetic typography to enhance viewer engagement. The system integrates cinematic live-action sports footage with dynamic graphic overlays, ensuring a consistent look across vertical and horizontal digital displays, out-of-home advertising, and broadcast environments. With a focus on sharp, saturated motion design and clean graphic execution, the project provides a scalable framework for professional sports broadcasting.

Style

Commercial, Graphic, Horizontal

Techniques

Motion Graphics

Industries

Broadcast & TV Networks

Color

Golden Yellow

Context

Brand Film / Corporate Video