Fox Sports Brand Identity 2024

About

Fox Sports establishes a refreshed brand identity for its sports broadcasting network, leaning into high-energy motion graphics and a bold typographic language. The system centers on a vibrant color palette of yellow and blue, designed to carry dynamic match countdowns, tournament information, and event-specific promotional content across both digital and physical touchpoints. The project incorporates a mix of animation, motion graphics, and integrated live-action footage to create a cohesive broadcast package. Key executions include large-scale outdoor displays, transit advertisements, and in-game overlays that maintain visual consistency while highlighting marquee events like the Copa America and UEFA Euro 2024. The visual identity was developed by THRU, with design and motion contributions from David Rinman, Ricardo Rey, and Facundo Capece.