Brand Identity 2024

Description

A bus stop advertisement for Fox Sports is displayed on a city street, promoting the Copa America broadcast. The vertical digital display features soccer player Lionel Messi wearing the white and blue striped Argentina national team jersey with the number 10, set against a vibrant blue and yellow graphic background. Bold black typography states Copa America begins Friday, alongside Fox Sports branding and broadcast details. The shelter stands on a paved sidewalk with palm trees and buildings visible in the daytime street environment.

Style

Vertical, Commercial, Warm, Clean

Industries

Broadcast & TV Networks

Event

Copa America

Color

Background

Street

Context

Out of Home (OOH)