Format Brand Identity 2019

Description

This image showcases a vertical digital billboard installed on a paved city street featuring the brand name Format in large, bold black letters repeatedly set against a vibrant teal glowing backdrop. The surrounding environment consists of urban infrastructure, asphalt roadways, parked cars, cyclists, and multi-story traditional brick buildings under an overcast sky. Natural daylight illuminates the street scene while the display screen emits a vivid turquoise luminance. The composition is structured symmetrically with the vertical display serving as the central focal point in an outdoor urban context.

Style

Vertical, Commercial, Clean

Color

Background

Street

Context

Out of Home (OOH)