Format Brand Identity 2019

Description

This image showcases a brand identity project for Format by Poulsen Projects, featuring a massive white glacier floating in calm blue water. Crisp, jagged ice formations rise above the waterline, casting detailed, symmetrical reflections across the dark surface below. Bold, large white typography reading MILJO is overlaid across the central portion of the landscape. A smaller website address formatformat.dk is centered beneath the main text. The natural lighting highlights the stark white texture of the ice against the deep blue water.

Style

Horizontal, Commercial, Earthy, Clean

Color

Background

Snowfield

Context

Advertising Campaign