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BrandFormat
ProjectBrand Identity
Format brand identity poster installation featuring typography, graphic panels, and imagery displayed on an urban street.

Format Brand Identity 2019

Associated creatives

Poulsen Projects
Poulsen ProjectsGraphic Design

Tags

graphic design posterposter installationbrand identitytypographygraphic design

Description

This image presents a graphic design poster installation created for the Format brand identity project by Poulsen Projects. The large horizontal hoarding features a dark green background layered with bold typography, vertical brand lettering, and photographic panels depicting landscapes and people. Turquoise and white geometric colour blocks intersect the layout, creating a dynamic visual rhythm against the textured pavement foreground and urban building backdrop. Natural daylight illuminates the exterior scene, highlighting the printed textures and graphic contrasts across the composition.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Jet Black (50%)
Lime (30%)
Pure White (20%)

Background

Street

Context

Advertising Campaign, Website / Web