Format Brand Identity 2019

Description

This image presents a graphic design poster installation created for the Format brand identity project by Poulsen Projects. The large horizontal hoarding features a dark green background layered with bold typography, vertical brand lettering, and photographic panels depicting landscapes and people. Turquoise and white geometric colour blocks intersect the layout, creating a dynamic visual rhythm against the textured pavement foreground and urban building backdrop. Natural daylight illuminates the exterior scene, highlighting the printed textures and graphic contrasts across the composition.