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BrandFormat
ProjectBrand Identity
Split background graphic with a central iceberg photograph and bold vertical typography reading Format and Miljo

Format Brand Identity 2019

Associated creatives

Poulsen Projects
Poulsen ProjectsGraphic Design

Tags

brand identity designbrand identitygraphic designformat brand identitymiljo typographyformat typographyiceberg photographyiceberg reflection

Description

This graphic design piece for the brand Format features a split vertical background in solid black and vibrant turquoise. Centered within the composition is a photographic image of a large white iceberg set against dark water, creating a mirrored reflection below it. Overlaid across the central photograph is white typographic lettering spelling out MILJO. Flanking the left and right outer borders are large, vertically oriented white and black instances of the brand name Format in a bold sans-serif typeface.

Style

Artistic, Square, Graphic

Techniques

Typography, Vector

Industries

Apps & Digital Platforms

Color

Pure White (50%)
Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign