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BrandEvery Woman's Marathon
ProjectBrand Identity
Colorful advertising billboard on a city street showing curved bands of peach and rainbow graphics with white text.

Every Woman's Marathon Brand Identity 2024

Associated creatives

Yung Studio
Yung StudioGraphic Design
Caroline Tompkins
Caroline TompkinsPhotography
GALE
GALEBusiness Agency

Tags

advertising billboardbillboardoutdoor advertisinggraphic billboardstreet billboard

Description

An outdoor advertising billboard displays a colorful graphic design featuring undulating peach-colored bands bordered by vibrant rainbow gradients against a deep black central backdrop. Bold white typography across the graphic reads A STEP TURNS INTO A MILE, ONE MILE INTO 26.2, with the web address displayed beneath. The billboard is mounted along a city sidewalk with a metal fire hydrant visible in the lower right foreground. In the background, urban multi-story residential buildings rise under natural daylight, captured by photographer Caroline Tompkins.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Background

Street

Context

Out of Home (OOH)