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BrandEvery Woman's Marathon
ProjectBrand Identity
Three women in athletic wear outdoors by water with a vibrant colorful graphic ribbon graphic background and overlaid campaign text

Every Woman's Marathon Brand Identity 2024

Associated creatives

Yung Studio
Yung StudioGraphic Design
Caroline Tompkins
Caroline TompkinsPhotography
GALE
GALEBusiness Agency

Tags

three women in athletic wearwoman in patterned windbreakerpatterned windbreakerpink shortsathletic wearthree womenwomen outdoorswoman standing outdoors

Description

This campaign editorial image for Every Woman's Marathon captures three women outdoors near a body of water, styled in vibrant athletic wear. The central figure wears a patterned windbreaker and pink shorts, while flanked by participants in pink and green hoodies. A striking, multicolored undulating graphic ribbon sweeps across the background behind the central subject, overlaid with bold white text that reads WE RUN TO LEAD THE WAY. Photographed by Caroline Tompkins with graphic design by Yung Studio and GALE, the composition merges natural outdoor scenery with bold commercial graphic design elements.

Style

Editorial, Horizontal, Saturated, Warm

Techniques

Natural light, VFX / visual effects

Industries

Fitness

Color

Blush (40%)
Bubblegum (30%)
Mint (30%)

Background

River

Context

Advertising Campaign