Every Woman's Marathon Brand Identity 2024

Description

An overhead high-angle view captures two women running along an asphalt road marked with a vibrant, multicolored stripe graphic and bold white lettering that spells out FINISH alongside marathon text. Bright natural sunlight casts long, distinct shadows on the grey pavement surface. The runners wear athletic apparel, including shorts and tops, while moving forward along the path. The composition highlights the colorful graphic painted directly onto the road as part of the brand identity project photographed by Caroline Tompkins.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light, Drone footage

Industries

Fitness

Color

Background

Road

Context

Advertising Campaign, Editorial