ProjectBrand Identity

Every Woman's Marathon Brand Identity 2024
Associated creatives
Tags
Description
This dynamic campaign image for Every Woman's Marathon captures runners in motion across an asphalt surface, framed by distinctive diagonal tape elements featuring branding and typography. Photographed by Caroline Tompkins with graphic design by Yung Studio and GALE, the composition blends real athletic action with layered graphic design elements. Natural daylight illuminates the runners' legs and sneakers, creating a high-contrast visual rhythm. The piece forms part of a broader brand identity project celebrating women in sport.
Style
Editorial, Horizontal, Clean, Graphic
Techniques
Natural light, Screen print / silkscreen
Industries
Sportswear
Color
Pure White (50%)
Jet Black (30%)
Lime (20%)
Background
Road
Context
Advertising Campaign
