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Close-up view of runners' legs on asphalt overlaid with diagonal typographic brand tape for Every Woman's Marathon

Every Woman's Marathon Brand Identity 2024

Associated creatives

Tags

Description

This dynamic campaign image for Every Woman's Marathon captures runners in motion across an asphalt surface, framed by distinctive diagonal tape elements featuring branding and typography. Photographed by Caroline Tompkins with graphic design by Yung Studio and GALE, the composition blends real athletic action with layered graphic design elements. Natural daylight illuminates the runners' legs and sneakers, creating a high-contrast visual rhythm. The piece forms part of a broader brand identity project celebrating women in sport.

Style

Editorial, Horizontal, Clean, Graphic

Techniques

Natural light, Screen print / silkscreen

Industries

Sportswear

Color

Pure White (50%)
Jet Black (30%)
Lime (20%)

Background

Road

Context

Advertising Campaign