Every Woman's Marathon

Mar 2024

The brand identity for Every Woman's Marathon establishes a high-energy visual language across print, digital, and environmental touchpoints. By integrating a vibrant, multicolored radial gradient system with bold, clean typography, the identity creates a cohesive aesthetic that spans everything from physical finisher medals and race bibs to outdoor billboards and urban wayfinding. The project incorporates dynamic motion graphics and CGI to emphasize the race’s brand elements, while editorial photography captures the kinetic energy of participants in natural outdoor settings. Throughout the campaign, the design, developed by Yung Studio and GALE with photography by Caroline Tompkins, effectively merges athletic imagery with graphic visual effects and clean, modern layouts.

Commercial, Horizontal, Clean

Natural light

Fitness

Advertising Campaign