Every Woman's Marathon

Mar 2024

The brand identity for Every Woman's Marathon establishes a high-energy visual language across print, digital, and environmental touchpoints. The project centers on vibrant radial gradients and abstract graphic motifs that unify outdoor signage, apparel, and race-day wayfinding. By blending bold, modern typography with dynamic motion graphics, the identity communicates the movement and inclusivity of the event. Photography by Caroline Tompkins captures the runners in both naturalistic outdoor settings and controlled studio environments, using clean light to ground the graphic overlays. Graphic design by Yung Studio and GALE ties the system together, integrating saturated color palettes with technical race elements like site-specific maps and event bibs. The result is a cohesive aesthetic that spans 3D render/CGI assets and large-scale urban installations.

Commercial, Horizontal, Clean

Natural light

Fitness

Advertising Campaign