Every Woman's Marathon: Brand Identity

Mar 2024

The brand identity for Every Woman's Marathon establishes a high-energy visual language for the fitness sector, centering on a palette of vibrant, multicolored radial gradients and abstract graphic motifs. The project brings these design elements into the urban environment through a mix of outdoor advertising and environmental signage, blending bold, white typography with natural outdoor settings to create a cohesive event presence. The creative execution spans digital, print, and physical event assets. Graphic design for the project was led by Yung Studio and GALE, while photography was captured by Caroline Tompkins. The campaign leans into a clean aesthetic that integrates live-action photography with 3D render/CGI elements and motion graphics. Throughout the visual system, participants are represented in active, lifestyle-focused compositions that highlight the event's scale and community focus.

Commercial, Horizontal, Clean

Natural light

Advertising Campaign