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BrandEmpirical
ProjectBrand Identity
Empirical brand identity collateral showing black typography on white paper against a black background

Empirical Brand Identity 2020

Associated creatives

Matthew Tremaine
Matthew TremaineGraphic Design
Sam Youkilis
Sam YoukilisPhotography

Tags

empirical brand identitybrand identityempirical stationerystationery designmenu designblack typographyempirical menu

Description

This project showcases the minimalist brand identity for Empirical, featuring clean black typography printed on crisp white paper stationery and menus. The design layout emphasizes stark contrast with bold headings, contact information, and itemized lists displayed against a solid dark background. Matthew Tremaine designed the graphic identity, while Sam Youkilis captured the photography. The presentation highlights a modern, sophisticated aesthetic focused on clean lines and typographical precision.

Style

Horizontal, Commercial, Monochrome, Clean, Minimalist

Techniques

Typography

Industries

Beverages

Color

Pure White (60%)
Jet Black (40%)

Background

Black Seamless

Context

Advertising Campaign