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BrandEmpirical
ProjectBrand Identity
Two-panel brand identity layout for Empirical Helena spirit with typography on white and gloved hands handling koji grains.

Empirical Brand Identity 2020

Associated creatives

Matthew Tremaine
Matthew TremaineGraphic Design
Sam Youkilis
Sam YoukilisPhotography

Tags

empirical helena brand identityempirical helenaempirical brand identitybrand identity designproduct packaging designgloved hands in barley kojibarley koji grainhands in koji

Description

This brand identity project for Empirical Helena showcases a clean, minimalist layout across two panels against a white background. The left panel displays the brand name Empirical, the product name Helena, and the 40% ABV designation in stark black typography. The right panel features descriptive copy above a photograph of gloved hands handling a mound of beige barley koji grain. The imagery is captured with natural lighting and editorial precision, highlighting the tactile texture of the ingredients.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Alcoholic Beverages

Color

Pure White (70%)
Camel (30%)

Background

White Seamless

Context

Advertising Campaign, E-commerce / Product