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Close-up of hands applying a vibrant pink product label to a beverage can for Empirical brand identity.
Five glass bottles with black caps and white labels arranged in a row on a wooden tray with a light blue insert.
Two black cards displaying white sans-serif typography detailing spirits and ABV percentages for brand Empirical.
Two beverage cans labeled Empirical against a solid black background, one black can and one magenta can.
Minimalist graphic design layout showing Empirical brand packaging labels in black, pink, and white with typography.
Two-panel brand identity layout for Empirical Helena spirit with typography on white and gloved hands handling koji grains.
Empirical brand identity collateral showing black typography on white paper against a black background
Collage of black and white and blue stickers with bold typography and photographic fragments against a dark background
Close-up of hands applying a vibrant pink product label to a beverage can for Empirical brand identity.
Five glass bottles with black caps and white labels arranged in a row on a wooden tray with a light blue insert.
Two black cards displaying white sans-serif typography detailing spirits and ABV percentages for brand Empirical.

Empirical Brand Identity 2020

About

In the evolving landscape of the alcoholic beverages and food and beverage sectors, the brand identity project for Empirical stands as a masterclass in editorial minimalism. This comprehensive visual program bridges the gap between raw, tactile production and polished corporate communication. By leveraging a Swiss-inspired design language, the branding emphasizes clarity and high-contrast typography, effectively allowing the complex ingredients—ranging from oolong tea and green gooseberry to sour cherry and walnut wood—to serve as the primary narrative. The execution reflects a deliberate tension between the clinical, process-oriented imagery captured by photographer Sam Youkilis and the precise, graphic design work of Matthew Tremaine. Through a series of commercial assets, the project utilizes soft light and natural light to elevate utilitarian elements, such as manual labeling processes and technical ingredient lists, into a cohesive aesthetic system. The identity leans into a raw, occasionally rebellious graphic style, shifting seamlessly from high-end, clean product photography to gritty, collage-based artistic expressions. This versatility ensures that Empirical maintains a sophisticated, orderly presence across both printed stationery and digital interfaces, while never sacrificing the distinct, industrial edge that defines their craft spirits. By prioritizing clean sans-serif typefaces against stark monochromatic backgrounds, the design identity successfully frames Empirical as a brand defined by both its transparent methodology and its unapologetically modern, design-forward ethos.

Brand

Empirical

Credits

Matthew Tremaine
Graphic Design
Sam Youkilis
Photography

Styles

HorizontalCommercialCleanMinimalist

Techniques

Typography
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